Verified Marketing-Cloud-Email-Specialist dumps Q&As - 100% Pass from ExamCost
Pass Marketing-Cloud-Email-Specialist Exam in First Attempt Guaranteed 2023 Dumps!
NEW QUESTION # 79
A marketer sent an email to a group of subscribers with an invalid link.
What step could the marketer take to correct the link after the email has been sent?
- A. Change the URL Expiration in Email Administration
- B. Update the link using AMPscript
- C. Change the link in Job Links under Tracking
- D. Resend the email with the correct link
Answer: C
NEW QUESTION # 80
When deploying a send to its customers, a marketing team would like to send to its own team members also.
However, the team does not want the team members' open and click behavior to affect the tracking metrics of the send. Which two steps must be completed when creating the data extension to address this need? Choose 2 answers
- A. Define the Send Relationship by email address
- B. Mark the "Is Sendable" checkbox
- C. Mark the "Is Testable" checkbox
- D. Set the Email Address as the Primary Key
Answer: B,C
NEW QUESTION # 81
Northern Trail Outfitters (NTO) is implementing the Marketing Cloud and is unsure whether to use lists or data extensions. Their consultant recommended they use data extensions.
Which three considerations did the consultant take into account when recommending a data extension-based model over Lists?
Choose 3 answers
- A. NTO has fewer than 250,000 subscribers.
- B. NTO will be using Journey Builder.
- C. NTO is storing product and store data.
- D. NTO needs flexible data storage.
- E. NTO has fewer than 15 data points.
Answer: B,C,D
NEW QUESTION # 82
NTO has planned cross channel marketing efforts based on how subscriber respond to the email and when the last purchased, NTO is evaluating both automation studio an journey builder for its campaign and are learning towards journey builder due to available activity Which three standard canvas activates are available in journeybuilder, chose three answers
- A. SQL query activity
- B. send SMS
- C. wait until decision split
- D. post to Facebook
Answer: A,B,C
NEW QUESTION # 83
Northern Trail Outfitters (NTO) wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, NTO includes content specific to the company's loyalty and non- loyalty members.
How should NTO build the email?
- A. Create multiple versions of the email for loyalty and non-loyalty members.
- B. Create dynamic content with a SQL Query activity.
- C. Create a template and lock content in the template.
- D. Create a template-based email using dynamic content.
Answer: D
Explanation:
Explanation
NEW QUESTION # 84
Northern Trail Outfitters (NTO) specializes in delivering snack boxes to its members. NTO offers a 90-day trial on the snack boxes. NTO would like to send out a series of emails to educate and remind members to purchase the snack box subscription before the 90-day trial ends. Which tool is recommended for this scenario?
- A. Automation Studio
- B. Playbooks/Journey builder
- C. Triggered Emails
- D. Guided Send
Answer: A
NEW QUESTION # 85
NTO is looking at using Journey Builder rather than Automation Studio to send emails. What are the three benefits of using Journey Builder? Choose 3 answers
- A. The ability to set criteria to segment contacts based on behavior using SQL
- B. The ability to setup A/B/N tests as part of the workflow to conduct timing and creative tests
- C. The ability to update or create Salesforce CRM objects or records
- D. The ability to extract data from an Audience data extension for analysis
- E. The ability to set goals and have the system listen to see if users met the goal
Answer: B,C,E
Explanation:
https://help.salesforce.com/articleView?id=mc_jb_schedule_an_audience.htm&type=5
NEW QUESTION # 86
Northern Trail Outfitters uses HTML emails that have headers and footers coded into the email.
What tool can the marketer use to control default headers and footers on email sends?
- A. Delivery Profile
- B. Dynamic Content
- C. AMPscript Lookups
- D. Sender Profile
Answer: C
NEW QUESTION # 87
A marketer wants to overwrite the data in a data extension on a daily basis using Automation Studio. What can the marketer do to accomplish this task?
- A. Create an import using the Import Wizard in the Email Application
- B. Create an Import Activity to use in a workflow in Automation Studio
- C. Create an import using the Import Wizard in Automation Studio
- D. Create an Import Activity and execute it manually
Answer: B
NEW QUESTION # 88
Northern Trail Outfitters' marketing team includes the nearest store to customers in the template of its emails.
This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes.
How can this be achieved?
- A. Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP.
- B. Create a scheduled automation to import the file on a recurring basis with store information.
- C. Create a file drop automation to initiate when the store's data extension is updated via import.
- D. Create an automation to begin when Information changes on a store object using a workflow rule.
Answer: A
NEW QUESTION # 89
Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level.
NTO'S subscribers are stored in data extensions.
Which Marketing Cloud feature should be used to achieve this?
- A. List Unsubscribes
- B. Journey Builder Sends
- C. Publication Lists
Answer: C
NEW QUESTION # 90
A marketer is using list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute.
What tool will produce this audience?
- A. Filters
- B. Audience Builder
- C. Send Flow
- D. SQL Query Activity
Answer: A
NEW QUESTION # 91
Northern Trail Outfitters (NTO) is launching a monthly newsletter for its subscribers to opt in to. NTO needs to ensure CAN-SPAM compliance.
In which two ways can they avoid emails being blocked or marked as spam? (Choose two.)
- A. Use animated emojis in subject lines to draw the eye.
- B. Use a clear "From" name that is easily recognized.
- C. Include a physical mailing address of the company.
- D. Include a "Contact Us" link in the footer.
Answer: B,C
Explanation:
Explanation
NEW QUESTION # 92
A marketer would like to automate a weekly email campaign using Automation Studio. The marketer needs to preconfigure the email so a colleague can set up the automation at a later date. How should the customer prepare this email for sending?
- A. Guided Send
- B. Send Preview
- C. Test Send
- D. Send Email
Answer: A
NEW QUESTION # 93
A marketer for Northern Trail Outfitters (NTO) needs to dynamically update the sender name and email address based on the sales representative associated with the account. The data is stored in two separate data extensions.
Which two tools should the marketer use? Choose 2 answers
- A. Sender Profiles
- B. AMPscript Lookup
- C. Delivery Profiles
- D. Personalization Strings
Answer: A,B
NEW QUESTION # 94
What is a purpose of marking an attribute as hidden?
- A. The attribute is not available for CAN-SPAM compliance
- B. The attribute is not available to store data
- C. The attribute is not available to other users in the account
- D. The attribute is not available to subscribers on the Profile Center
Answer: D
NEW QUESTION # 95
NTO just hired a new associate whose ...email is going to start creating and deploying the
companies' monthly campaigns and NTO need to ensure that no mistakes are made. Which
two elements of the sent can be reviewed with approvals? Choose two answers
- A. subject line
- B. send count
- C. from name
- D. hyperlinks
Answer: A,C
NEW QUESTION # 96
......
Marketing-Cloud-Email-Specialist Dumps Full Questions - Exam Study Guide: https://www.examcost.com/Marketing-Cloud-Email-Specialist-practice-exam.html
Use Real Marketing-Cloud-Email-Specialist - 100% Cover Real Exam Questions: https://drive.google.com/open?id=1TrSwfTK0zixa79SMOUAUXVDBitTJgALa
