[2022] Valid Marketing-Cloud-Email-Specialist test answers & Salesforce Marketing-Cloud-Email-Specialist exam pdf
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NEW QUESTION 35
Northern Trail Outfitters (NTO) offers a 90-day trial on weekly snack box subscriptions. NTO would like to send out a series of emails to educate and remind members to purchase the subscription before the trial ends.
What tool is an option for this scenario?
- A. Content Builder
- B. Automation Studio
- C. Send Flow
- D. Contact Builder
Answer: B
NEW QUESTION 36
How can you tell the marketing cloud that an email is commercial or transactional?
- A. Check the Transactional checkbox
- B. Associate a transactional send classification to the email
- C. Check the commercial email checkbox
- D. Associate a commercial send classification to the email
Answer: B,D
NEW QUESTION 37
As part of a weekly email automation, a client needs to segment data in a Data Extension. Which activity is designed to address this scenario?
- A. Query Activity
- B. File Transfer Activity
- C. Import Activity
- D. Group Refresh
Answer: D
NEW QUESTION 38
A marketer is using an import activity on a nightly basis to import subscriber data into a data extension. What is a true statement about the import activity? (Choose 3)
- A. The file for an import activity must be placed in a folder on a FTP site
- B. An import activity can be used in an automation created in Automation Studio
- C. The import activity is under Subscribers in the Email Application
- D. The file for an import activity can be on a desktop computer
- E. An import activity can be executed manually
Answer: A,B,D
NEW QUESTION 39
A marketer developed an email with personalized content based on five geographic regions.
* Northeast-Static image of a lighthouse
* Southeast-Image carousel of beaches
* Central-Has no content to display
* Northwest-Static image of a waterfall
* Southwest-Expiring coupon
How many Dynamic Content Rules need to be created to accomplish this?
- A. 0
- B. 1
- C. 2
- D. 3
Answer: A
NEW QUESTION 40
A marketer sends an email to a sendable data extension that contains a Customer_ID field with a numeric data type that relates to the Subscriber Key in All Subscribers as a Send Relationship. What is a true statement about the email send behavior for any subscriber who currently does NOT exist in All Subscribers? (Choose 2)
- A. The email send will fail
- B. The email address and Subscriber Key will be added to All Subscribers
- C. The subscriber will be added to All Subscribers with a status of Active
- D. The Primary Key and demographic data will be added to All Subscribers
Answer: B,C
NEW QUESTION 41
Which feature can be included in a content box? (Choose 3)
- A. Facebook Like
- B. Microsites
- C. Content Detective
- D. Social Forward
- E. Forward to a Friend
Answer: B,D,E
NEW QUESTION 42
Northern Trail Outfitters wants to test five different welcome email paths in Journey Builder. After seven days, they want to send all new journey entrants along the path with the greatest click-through rate. How could these criteria be met?
- A. Use Path Optimizer, select Click Rate as the winner evaluation, and select 7 days as the engagement monitor
- B. Use Engagement Split, select Clicks on the Message Metrics, and add a Wait By Duration of 7 days
- C. Use Decision Split, select Journey Data for the path criteria, and revisit the journey 7 days after activating
- D. Use Random Split, create 5 Paths with equal distribution, add an Email and Wait By Duration of 7 days
Answer: B
NEW QUESTION 43
Northern Train Outfitters (NTO) finds 57% of its subscribers read emails on smartphones. Because of this, NTO wants to enhance its email viewing experience by thinking "mobile first". NTO has the resources to write the HTML and CSS Code needed to create responsively designed emails. Which option would add the code that was created outside of the Salesforce Marketing Cloud to the email?
- A. Template Based
- B. Text only
- C. Web Paste
- D. HTML Paste
Answer: D
NEW QUESTION 44
A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 30 days of data in their Send Log and then archives the data into another data extension that holds data for one year.
Which activity should be used to achieve the backup automatically?
- A. SQL Query
- B. Filter
- C. Import File
- D. Data Extract
Answer: D
NEW QUESTION 45
NTO wants to create a dynamic welcome series to make each email more relevant to its subscribers the 2nd email in the series should send customers down a predetermined path based on click activity within the first email. Which journey builder activity should be used?
- A. decision split
- B. builder split
- C. filter activity
- D. engagement split
Answer: D
NEW QUESTION 46
What is the timeline for which an unsubscribe request must be honored and processed as outlined by the CAN-SPAM Act?
- A. 5 business days
- B. 10 business days
- C. 24 hours
- D. 30 calendar days
Answer: B
NEW QUESTION 47
NTO wants to ensure a good user experience when subscribe reach their emails, what best practice should the NTO employ
- A. Use one file type for all images in the email
- B. Keep total weight in 800 kb or lower.
- C. Rely on image only emails to the engage subscribes
- D. Increase DPI and the file size for the images display
Answer: B
NEW QUESTION 48
Northern Trail Outfitters sent three different emails as part of a seasonal campaign and would like to compare the open and click-through rates across the emails.
Which feature will enable this?
- A. Compare Email Sends on the Tracking page
- B. Include Measures within a Filter
- C. Email Send Report
- D. Email Comparison Report
Answer: A
Explanation:
Explanation
NEW QUESTION 49
Where can a marketer see the performance summary of a recent email send?
- A. Overview Tab within Tracking
- B. Job Links tab within Tracking
- C. Send Performance Tab
- D. Summary tab
Answer: A
NEW QUESTION 50
Northern Trail Outfitters has a Master Customer shared data extension. The company wants to make the table available to some of the business units, but not all of them.
How can access to the Master Customer table be restricted?
- A. Shared Data Extension Permissions
- B. Date/Time Range for Access
- C. Data Extension Sharing Rules
- D. Manage Data Extension Policies
Answer: A
Explanation:
Explanation/Reference:
NEW QUESTION 51
How can AMPscript customize email messages?
- A. Automate the flow of creating email messages.
- B. Provide advanced content personalization
- C. Insert responsive content based on the user's viewing device.
- D. Automate the template creation process.
Answer: B
NEW QUESTION 52
A marketer management would like to run the recent email sending summary report and have the resulting file sent via email which result file format is available for selection when generating this report.
- A. Word document (.dos)
- B. Image file (.jpg)
- C. compressed file (.tar)
- D. data file (.csv)
Answer: D
NEW QUESTION 53
A marketing team wants to narrow down a customer population of several billion subscribers based on e commerce order detail's and rapidly explore the data to find appropriate segments
,what tool should the marketing team use
- A. Audience builder
- B. profile attributes
- C. data extract activity
- D. filters
Answer: A
NEW QUESTION 54
A marketer is preparing an email for sending and completing quality assurance checks. Which testing feature mirrors logic used by spam filters to identify words, phrases, and patterns that are likely triggers, allowing marketers to make changes that will improve deliverability?
- A. Subscriber Preview
- B. Validate
- C. Spam Check
- D. Content Detective
Answer: D
NEW QUESTION 55
A marketer is building a highly personalized email that is sent daily to one million subscribers. The data needed for the email is located in several data extensions.
What feature should the marketer use to merge the data into a single data extension to improve sending?
- A. Data Filters
- B. Profile Management
- C. SQL Query Activities
- D. File Triggers
Answer: C
NEW QUESTION 56
......
Topics of Salesforce Marketing cloud email specialist Exam
Aspirants must know the exam topics before they start of preparation. Because it will really help them to prepare for below concepts Marketing cloud email specialist dumps will include following topics :
1. Email Marketing Best Practices (15%)
- Given a customer scenario, differentiate elements of an email that can impact message deliverability.
- Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign.
- Given a customer scenario, evaluate the elements and techniques of email marketing to design an effective email campaign.
- Given a customer scenario, apply best practices of communicating with a population.
- Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies.
2. Email Message Design (13%)
- Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
- Given the desired output functionality, recommend methods for creating responsive emails.
- Given a customer scenario, recommend email design best practices to implement.
- Given the desired output requirements, recommend strategies to A/B test email elements.
- Given an email message design, determine the correct use of Approvals.
3. Content Creation and Delivery (18%)
- Describe various send capabilities in the Email application.
- Given a scenario, create and customize an email message to meet a customer’s need.
- Given a scenario, know how to manage content needed to deploy a customerâs email campaign.
- Given a scenario, send and deploy an email campaign to meet the customer requirement.
4. Marketing Automation (19%)
- Given a scenario to manage customer data, configure the appropriate marketing automation tools.
- Given a customer scenario, recommend the appropriate marketing automation solution.
5. Subscriber and Data Management (28%)
- Given the desired output requirements, set up Subscriber Lists and Data Extensions in the Marketing Cloud.
- Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences.
- Given a customer’s business requirements, configure segmentation tools to accurately model subscribers and data.
- Given a customer’s business requirements, determine how to import data into Marketing Cloud as per best practices.
6. Tracking and Reporting (7%)
- Given a need to run reports, configure and run Marketing Cloud ad hoc and automated reports.
- Given an email campaign, describe the steps involved to analyze the performance results.
- Given a customer scenario, explain the different metrics available for email campaigns and what each one means.
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