2022 Latest 100% Exam Passing Ratio - Marketing-Cloud-Email-Specialist Dumps PDF
Pass Exam With Full Sureness - Marketing-Cloud-Email-Specialist Dumps with 412 Questions
Topics of Salesforce Marketing cloud email specialist Exam
Aspirants must know the exam topics before they start of preparation. Because it will really help them to prepare for below concepts Marketing cloud email specialist exam dumps will include following topics :
1. Email Marketing Best Practices (15%)
- Given a customer scenario, apply best practices of communicating with a population.
- Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign.
- Given a customer scenario, differentiate elements of an email that can impact message deliverability.
- Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies.
- Given a customer scenario, evaluate the elements and techniques of email marketing to design an effective email campaign.
2. Email Message Design (13%)
- Given an email message design, determine the correct use of Approvals.
- Given a customer scenario, recommend email design best practices to implement.
- Given the desired output functionality, recommend methods for creating responsive emails.
- Given the desired output requirements, recommend strategies to A/B test email elements.
- Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
3. Content Creation and Delivery (18%)
- Describe various send capabilities in the Email application.
- Given a scenario, create and customize an email message to meet a customer's need.
- Given a scenario, send and deploy an email campaign to meet the customer requirement.
- Given a scenario, know how to manage content needed to deploy a customer's email campaign.
4. Marketing Automation (19%)
- Given a scenario to manage customer data, configure the appropriate marketing automation tools.
- Given a customer scenario, recommend the appropriate marketing automation solution.
5. Subscriber and Data Management (28%)
- Given the desired output requirements, set up Subscriber Lists and Data Extensions in the Marketing Cloud.
- Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences.
- Given a customer's business requirements, determine how to import data into Marketing Cloud as per best practices.
- Given a customer's business requirements, configure segmentation tools to accurately model subscribers and data.
6. Tracking and Reporting (7%)
- Given a need to run reports, configure and run Marketing Cloud ad hoc and automated reports.
- Given a customer scenario, explain the different metrics available for email campaigns and what each one means.
- Given an email campaign, describe the steps involved to analyze the performance results.
The benefit of obtaining the Salesforce Marketing cloud email specialist Exam Certification
- If the Candidate having strong determination of growing up in the organization, Marketing cloud email specialist certification will help them a lot.
- Employers need to make decisions based on limited information and when they view the official Salesforce Certified Marketing Cloud Email Specialist certification, they use to have assurance that a candidate has achieved a certain level of competence and knowledge.
- Post bagging Salesforce Certified Marketing Cloud Email Specialist accreditation Candidate becomes a solid, well-rounded Salesforce Certified Marketing Cloud Email Specialist.
- Salesforce issue a digital badge which candidates can place on their resume or on Linkedin profile.
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ExamCost provides most updated Marketing cloud email specialist exam dumps , with the help of these exam dumps aspirants get a fair idea about the type of questions being asked in real certification. ExamCost exam dumps are verified by the Salesforce experts. ExamCost also gives practice test, which proves to be an excellent platform to test the attained knowledge.
NEW QUESTION 92
A marketing team is using the Import Activity to import a csv file into a data extension. The file location is the system default File Location: Enhanced FTP. The import has failed and the error is "File Not Found." Which two steps should resolve the issue? Choose 2 answers
- A. Use the Import Wizard to point to rename the file on the FTP.
- B. Change the file format from "comma separated value" to "tab delimited."
- C. Ensure the name of the file in the Import Activity matches the file name on the FTP.
- D. Ensure the file to be imported is in the Import Folder on the Enhanced FTP.
Answer: A,C
NEW QUESTION 93
An email marketing team has been tasked with building a new email that pulls in personalized content based on customers' preferences. The team has decided to create dynamic rules to accomplish this setup.
What are the four elements that are required for the creation of a dynamic content rule?
- A. Lists, Value, Operator, Images
- B. Preferences, Value, Operator, Lists
- C. Customers, Value, Operator, Content
- D. Attribute, Value, Operator, Content
Answer: D
NEW QUESTION 94
Northern Trail Outfitters uses HTML emails that have headers and footers coded into the email.
What tool can the marketer use to control default headers and footers on email sends?
- A. Sender Profile
- B. AMPscript Lookups
- C. Delivery Profile
- D. Dynamic Content
Answer: C
NEW QUESTION 95
What are 2 ways to improve deliverability?
- A. Add how they subscribed to the list at the bottom of the email
- B. Add your company's name to the subject line
- C. Make the From Name and Address recognizable
- D. Buy an email list from a trusted source
Answer: B,C
NEW QUESTION 96
A marketer needs to import a text file and does not have access to the account's Enhanced FTP site. What is the recommended way to import the data?
- A. Import Subscriber Wizard
- B. Import Activity Interaction
- C. Manual Data Filter Refresh
- D. Data Extract Activity Interaction
Answer: B
NEW QUESTION 97
A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?
- A. Use Journey Builder to build an audience using Ad Studio.
- B. Create CloudPages to collect and subscribe users,
- C. Leverage Social Studio to capture email addresses.
Answer: C
NEW QUESTION 98
A customer would like to automate a weekly email campaign using Automation Studio. Which send method would the customer use to configure the email?
- A. Guided Send
- B. User-Initiated
- C. Send Preview
- D. Test Send
Answer: D
NEW QUESTION 99
A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.
Which journey type is the best solution for the marketer to set up?
- A. Transactional Send Journey
- B. Single Send Journey
- C. Multi-Step Journey
Answer: A
NEW QUESTION 100
A marketer needs to ensure that customers on a list want to be email subscribers.
Additionally, the marketer wants of to minimize the number of invalid email addresses on the
list, and add a level of security when using Web Collect functionality. What is the optimal way
to accomplish this task?
- A. Add new subscribers to an automated engagement campaign, and then send a series
of welcome emails based on their opens and clicks. - B. Configure to return an error message for any email address that does not conform to
standard conventions. - C. Create a double opt-in campaign that requires subscribers to confirm their email address by
clicking a link in an email they receive after subscribing via Web Collect. - D. Send a welcome email to subscribers within 24 hours that includes a link to the website, a link
to the terms and conditions page, and a customer service number.
Answer: B
NEW QUESTION 101
Which feature would a marketer use to build a Send Classification? (Choose 2)
- A. Custom Profile Center
- B. Delivery Profile
- C. Reply Mail Profile
- D. Sender Profile
Answer: B,D
NEW QUESTION 102
A marketer wants to send the same email with the same send properties in several automation. Which activity should be
created within Automation studio?
- A. Automated send
- B. Send email
- C. Template send
- D. Triggered send
Answer: B
NEW QUESTION 103
A marketing associate at Northern Trail Outfitters must design an email campaign for the company's new winter offerings. Which email design best practice would the associate implement in this campaign?
- A. Limit the email text to 250 words
- B. Use an infographic email template
- C. Segment the audience for the email
- D. Personalize the email content
Answer: D
NEW QUESTION 104
A marketer is importing a file using the import wizard and wants to ensure that only new records are added during the import process. How can the marketer achieve this? (Choose 2)
- A. Select the update type Add Only
- B. Select the update type Overwrite
- C. Ensure that the data extension contains a primary key
- D. Select the update type Add and Update
Answer: C,D
NEW QUESTION 105
Which variable can be tested using the A/B testing tool? (Choose 3)
- A. From Name
- B. Pre-header
- C. Email content
- D. ISP
- E. IP Address
Answer: A,B,C
NEW QUESTION 106
A marketer at Northern Trail Outfitters must design a targeted email campaign for the company's new winter offerings. What email best practice should be used?
- A. Personalize the email content.
- B. Limit the email text to 250 words.
- C. Send to the entire subscriber base.
- D. Use an infographic email template.
Answer: A
NEW QUESTION 107
What are 2 ways to improve deliverability?
- A. Add how they subscribed to the list at the bottom of the email
- B. Make the From Name and Address recognizable
- C. Add your company's name to the subject line
- D. Buy an email list from a trusted source
Answer: A,B
NEW QUESTION 108
To make a data extension sendable what must it contain. (Select Two)
- A. Link ToolTip
- B. Email Address
- C. Primary Key
- D. Subscriber Key
Answer: B,D
NEW QUESTION 109
A marketer send an early engagement email to contact who have not opened or clicked emails in the last month. This email contains a call to action promoting the recipient to click here to keep receiving our emails. In which two ways can the marketer determine who clicks on the CTA? Choose two answers.
- A. select the click activity bar chart from the email overview of the click activity tab
- B. select the user clicks the overview tab in the inbox activity section
- C. select the URL or tracking alias from the link view tab of the click activity tab.
- D. select the URL id for the URL or tracking the alias from the job links tab.
Answer: B,C
NEW QUESTION 110
A customer leverages transactional messages to send order confirmations. What type of message should be used in this situation?
- A. Test Send
- B. User-Initiated Email
- C. Send Flow
- D. Triggered Email
Answer: D
NEW QUESTION 111
NTO wants to use a point and click tool to test segmentation rules and verify that the correct subscribers are included in the segment, NTO will need to automate there freshing of the segment once it is tested. Which two tools should be used to test and configure the segment?
Choose two answers.
- A. filtered code
- B. filter activity
- C. data filter
- D. SQL query activity
Answer: B,D
NEW QUESTION 112
What are Data Filters in the Marketing Cloud and how are they used? (Choose 4)
- A. They are only used in the Data Extension Model
- B. They use measures to look at behavioral data of subscribers
- C. They allow for more complex segmentation of subscribers.
- D. They are similar to rule based group wizard approach to create segmentation rules.
- E. Can be used in both data models (Lists and Data Extensions)
- F. They are only used in the List Data Model
Answer: B,C,D,E
NEW QUESTION 113
A marketing associate wants to use the Validate button to ensure an email is CAN-SPAM compliant. What information does the associate need to provide in order for the email to pass validation? (Choose 2)
- A. Company Website URL
- B. Terms and Conditions Policy
- C. Profile Center URL
- D. Physical Mailing Address
Answer: B
NEW QUESTION 114
A marketer is completing a checklist prior to deploying an email, what action will
validate feature completed when initiated
- A. ensure subscriber status at the time of send subscribe or bounced.
- B. Identify phrases like click here or free that could be marked as spam
- C. ensure subscriber have not subscribed or are undeliverable.
- D. confirm that each content area specified in the dynamic content rules existed.
Answer: D
NEW QUESTION 115
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