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Topics of Salesforce Marketing cloud email specialist Exam
Aspirants must know the exam topics before they start of preparation. Because it will really help them to prepare for below concepts Marketing cloud email specialist exam dumps will include following topics :
1. Email Marketing Best Practices (15%)
- Given a customer scenario, differentiate elements of an email that can impact message deliverability.
- Given a customer scenario, apply best practices of communicating with a population.
- Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign.
- Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies.
- Given a customer scenario, evaluate the elements and techniques of email marketing to design an effective email campaign.
2. Email Message Design (13%)
- Given a customer scenario, recommend email design best practices to implement.
- Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
- Given an email message design, determine the correct use of Approvals.
- Given the desired output functionality, recommend methods for creating responsive emails.
- Given the desired output requirements, recommend strategies to A/B test email elements.
3. Content Creation and Delivery (18%)
- Given a scenario, know how to manage content needed to deploy a customer's email campaign.
- Describe various send capabilities in the Email application.
- Given a scenario, send and deploy an email campaign to meet the customer requirement.
- Given a scenario, create and customize an email message to meet a customer's need.
4. Marketing Automation (19%)
- Given a customer scenario, recommend the appropriate marketing automation solution.
- Given a scenario to manage customer data, configure the appropriate marketing automation tools.
5. Subscriber and Data Management (28%)
- Given a customer's business requirements, configure segmentation tools to accurately model subscribers and data.
- Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences.
- Given the desired output requirements, set up Subscriber Lists and Data Extensions in the Marketing Cloud.
- Given a customer's business requirements, determine how to import data into Marketing Cloud as per best practices.
6. Tracking and Reporting (7%)
- Given an email campaign, describe the steps involved to analyze the performance results.
- Given a need to run reports, configure and run Marketing Cloud ad hoc and automated reports.
- Given a customer scenario, explain the different metrics available for email campaigns and what each one means.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
What is the duration, language, and format of Salesforce Marketing cloud email specialist Exam
- Duration : 90 minutes
- Questions type : Multiple choice
- Number of questions : 60 questions
- Language : English
- Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.
- Passing score: 65%
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How to Prepare For Salesforce Marketing cloud email specialist Exam
Preparation Guide for Salesforce Marketing cloud email specialist Exam
Introduction
This certification focuses on applying knowledge skills and experience using Marketing Cloud for message design, subscriber and data management, inbox delivery, and external integrations. Salesforce-Marketing cloud email specialist recognizes your ability to effectively implement email marketing best practices, message design, subscriber and data management, inbox delivery, email automation, and tracking and reporting metrics within the Marketing Cloud Email application.
In this guide, we will cover the Marketing cloud email specialist Exam topics, Salesforce Marketing cloud email specialist Certified professional salary and all aspects of the Salesforce Marketing cloud email specialist Certification.
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Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Subscriber and Data Management | 26% | - Manage subscriber data (Lists vs Data Extensions) - Understand concepts of subscribers, profile center, and subscription centers - Configure Contact Builder and Audience Builder |
| Topic 2: Content Creation and Delivery | 24% | - Recommend Marketing Cloud tools to use when preparing an email for send - Configure send settings to meet the customer requirements - Organize and manage email campaign content - Create and customize an email message to meet customers' needs |
| Topic 3: Insights and Analytics | 14% | - Understand tracking and reporting metrics (e.g., Open Rate, Click-to-Open Rate, Bounces) - Evaluate email campaign performance and data |
| Topic 4: Email Marketing Best Practices | 10% | - Demonstrate appropriate and effective subscriber acquisition and retention methodologies - Differentiate elements of an email that can impact message deliverability - Evaluate elements and techniques of email marketing to design effective emails and email programs |
| Topic 5: Marketing Automation | 26% | - Build the appropriate Journey Builder solution - Recommend the appropriate marketing automation solution - Build the appropriate Automation Studio solution |
