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Google adwords-reporting Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Display Advertising | 15-25% | - Ad Formats - Bidding Strategies - Audience Targeting - Display Network Strategy |
| Measurement and Reporting | 20-30% | - Google Analytics Integration - Data Interpretation - Campaign Performance Analysis - Conversion Tracking - Reporting Tools |
| Optimization | 15-20% | - A/B Testing - Performance Diagnosis - Budget Optimization - Bid Strategy Adjustments |
| Search Advertising | 20-30% | - Performance Optimization - Bidding and Budgeting - Ad Creation - Keyword Matching |
| Video Advertising | 15-20% | - Bidding and Targeting - Video Ad Formats - YouTube Strategy |
Google Reporting and Analysis Exam Practice Test Sample Questions:
1. You are trying to determine the return on investment for a Google AdWords campaign for a client. Which of the following is the correct formula for finding the return on investment for Google AdWords?
A) (Revenue from sales - Advertising costs)/Duration of Ad
B) (Revenue from sales - Advertising costs)/Revenue from Sales
C) (Revenue from sales - Advertising costs)/Advertising costs
D) (Revenue from sales - Advertising costs)
2. What term does Google AdWords assign to the specific selection of websites where you'd like your advertisements to appear?
A) Selective placements
B) Choice advertising
C) Managed placements
D) Media selection
3. Beth has been using the Google Website Optimizer for two weeks and she's reviewing the reports that have been created for her about her website. On one of her statistics Beth notices that the performance bar has been staying grey. What does grey mean for the performance in the Google Website Optimizer?
A) There is not variation to measure.
B) The variation wasn't performing as well as the original.
C) The variation is performing at the same level as the original.
D) The variation wasn't measured.
4. Which of the following tabs is used to see overall performance of a keyword?
A) Audiences tab
B) Campaigns tab
C) Keywords tab
D) Networks tab
5. What will you do to enable phrase matching for a particular keyword?
A) Add a (-) sign before the keyword.
B) Add a (+) sign before the keyword.
C) Enclose it with quotation marks.
D) Enclose it in curly brackets.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: C |
