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Google adwords-search Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Keyword and Audience Targeting | - Keyword match types
|
| Measurement and Optimization | - Optimization techniques
|
| Ad Creation and Assets | - Responsive Search Ads
|
| Bidding and Budget Management | - Bidding strategies
|
| Search Campaign Fundamentals | - Account and campaign structure
|
Google Search Advertising Advanced Exam Practice Test Sample Questions:
1. Juliet has downloaded and installed the Google AdWords editor for her business. Over the past several months she's deleted ad groups, so she doesn't want to see these deleted items anymore. How can she hide the deleted items through the AdWords Editor?
A) Google AdWords always keeps a history of the deleted items, so Juliet can reactive these a ds.
B) Juliet can hide the deleted items through the Account menu and Settings option
C) Juliet can hide the deleted items through the File menu and Preferences option
D) Juliet can hide the deleted items through the Tools menu and Settings option
2. Henry has been running Google AdWords for the past six months. He has a good clickthrough rate, but he feels that his sales aren't in proportion to the clickthrough rate he's receiving. Henry wants to optimize his site, but he wants to identify where he's losing visitors on the way to conversion. Which Google Analytics report could Henry run, to help identify this trend and show optimization opportunities?
A) Top landing pages report
B) Site overlay report
C) Top exit pages report
D) Funnel visualization report
3. A client wants to include a video advertisement as part of their network advertisements. They're concerned, however, about the type of cookies that Google uses. What type of cookie does Google use in the Google Content Network advertising services?
A) Third party cookies
B) DART cookies
C) Persistent cookies
D) Session cookies
4. Fred is a consultant for several clients for their Google AdWords online campaigns. One of the
client's accounts is using the Manager Defined Spend. What will happen if Fred moves the account from his MCC to a new MCC that doesn't have access to the Manager Defined Order?
A) The client won't have access to the account.
B) Fred will receive an access denied message because he's not broken the link between the Manager Defined Spend and the Manager Defined Order.
C) Fred won't have access to the account.
D) The client's ads will stop serving within 30 minutes
5. Fran is evaluating her keywords for her company. She is viewing the ad group for her company, but she'd like to see the Quality Score for the ads and keywords. How can Fran see the Quality Score?
A) The Quality Score is disabled by default. Fran needs to click 'Columns' and then select 'Qual. Score' to enable the Quality Score column.
B) Google does not reveal the Quality Score.
C) The Quality Score is only shown through the Reports feature for ads. Fran needs to create a Performance Report for her keywords.
D) The Quality Score is displayed next to each keyword in the keyword list. Fran needs to navigate to her keywords.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: D | Question # 3 Answer: B | Question # 4 Answer: D | Question # 5 Answer: A |
