Google adwords-fundamentals : Google Search Fundamentals Exam Practice Test

adwords-fundamentals pass collection

Exam Code: adwords-fundamentals

Exam Name: Google Search Fundamentals Exam Practice Test

Updated: Sep 05, 2026

Q & A: 160 Questions and Answers

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Google adwords-fundamentals Exam Syllabus Topics:

SectionObjectives
Bidding, Budgeting, and Performance Measurement- Performance tracking and analytics
  • 1. Key metrics: CTR, CPC, CPA, ROAS
    • 2. Conversion tracking setup
      - Bidding strategies
      • 1. Smart bidding fundamentals
        • 2. Manual CPC and automated bidding strategies
          Keyword, Targeting, and Ad Creation- Keyword research and match types
          • 1. Negative keywords and optimization
            • 2. Broad, phrase, exact match types
              - Ad creation and optimization
              • 1. Responsive search ads structure
                • 2. Ad relevance and quality score factors
                  Google Ads Fundamentals and Search Advertising Basics- Understanding Google Ads ecosystem
                  • 1. Search advertising principles and auction system
                    • 2. Account structure and campaign hierarchy
                      Optimization and Campaign Improvement- Campaign optimization strategies
                      • 1. A/B testing ads and landing pages
                        • 2. Improving Quality Score and ad rank

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