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Google adwords-display Exam Syllabus Topics:

Google Display Exam Practice Test Sample Questions:

Question 1

Which of the following are the best practices for video content on YouTube?

A. Create videos that feature original content.
B. Create videos that teach and engage the YouTube community on your services.
C. Update your content on regular basis.
D. Keep your videos to atleast 10 minutes.

Question 2

Martha has created a video that she would like to enter into YouTube as a promoted video. She has completed the Google AdWords requirements but she would like her video to just be shown on YouTube. Can Martha remove the video from the Google Content Network?

A. Promoted videos are not part of the Google Content Network, they are only part of YouTube so this is not a problem for Martha.
B. Promoted videos can be removed from the Google Content Network by opting out of the network in Google AdWords.
C. Promoted videos cannot be removed from the Google Content Network and still appear on YouTube.
D. Promoted videos must be in the Google Content Network as that is the medium for the video to be promoted on YouTube.

Question 3

According to Google, there are three primary benefits of YouTube for users and marketers. Which one of the following is NOT one the primary benefits for users of YouTube as stated by Google?

A. Online presence to sell items in an auction-style format using Google Checkout
B. Opportunity to participate on multiple platforms, allowing portability of content
C. Access to the largest inventory of professional and user-generated videos in the world
D. Ability to engage with a massive community that is already interacting with the content

Question 4

Which of the following bidding strategies will you use if you are focused on a particular customer action, such as leads or purchases?

A. CPM bidding
B. Automatic CPC bidding
C. Manual CPC bidding
D. CPA bidding

Question 5

Which Display Ad Builder template is used by finance, education, and retail advertisers?

A. Standard
B. Format-specific
C. Seasonal
D. Vertical

Solutions: