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DMI CDMS-SMM3.0 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Analytics, Measurement & Optimization | 20% | - Reporting & ROI analysis - Key performance indicators (KPIs) - A/B testing & continuous improvement - Platform analytics & third-party tools |
| Topic 2: Legal, Ethical & Risk Management | 5% | - Crisis management & reputation handling - Transparency & disclosure rules - Data privacy & regulations (GDPR, CCPA) |
| Topic 3: Content Strategy & Creation | 25% | - User-generated content & community engagement - Brand voice & storytelling - Content planning & calendar management - Content formats & optimization per platform |
| Topic 4: Social Media Strategy & Planning | 25% | - Business objectives & goal setting - Platform selection & strategy alignment - Audience research & segmentation - Budgeting & resource planning |
| Topic 5: Social Media Advertising | 25% | - Paid campaign setup & objectives - Targeting, bidding & optimization - Meta, LinkedIn, Twitter/X & other ad platforms - Compliance & advertising policies |






