DMI CDMS-SM2.0 : Certified Digital Marketing Specialist - Search Marketing

CDMS-SM2.0 pass collection

Exam Code: CDMS-SM2.0

Exam Name: Certified Digital Marketing Specialist - Search Marketing

Updated: Jul 19, 2026

Q & A: 0 Questions and Answers

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DMI CDMS-SM2.0 Exam Syllabus Topics:

SectionObjectives
Topic 1: Analytics & Conversion Tracking- Conversion Optimization
  • 1. Landing page optimization
    • 2. User behavior analysis
      - Search Analytics
      • 1. Search performance metrics
        • 2. Google Analytics fundamentals
          Topic 2: Search Engine Optimization (SEO)- Off-page SEO
          • 1. Domain authority signals
            • 2. Backlink strategies
              - On-page SEO
              • 1. Keyword optimization
                • 2. Content relevance and structure
                  - Technical SEO
                  • 1. Site performance optimization
                    • 2. Crawling and indexing
                      Topic 3: Pay-Per-Click (PPC) Advertising- Campaign Setup
                      • 1. Audience segmentation
                        • 2. Keyword targeting
                          - Performance Optimization
                          • 1. A/B testing ads
                            • 2. Conversion tracking
                              Topic 4: Search Engine Marketing (SEM)- Bidding and Budgeting
                              • 1. Bid strategies
                                • 2. CPC, CPM models
                                  - Paid Search Fundamentals
                                  • 1. Campaign types
                                    • 2. Google Ads structure
                                      - Ad Optimization
                                      • 1. Quality Score
                                        • 2. Ad relevance and CTR optimization

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