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DMI CDMA1.0 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing & Automation | 10% | - Marketing automation tools - List management & deliverability - Campaign design & best practices |
| Search Engine Optimization (SEO) | 15% | - Technical SEO basics - On-page & off-page optimization - Keyword research & strategy |
| Analytics & Data Interpretation | 10% | - Reporting & optimization decisions - Key performance indicators - Google Analytics 4 basics |
| Search & Display Advertising | 15% | - Google Ads & display networks - Bidding & budgeting - PPC campaign fundamentals |
| Digital Marketing Fundamentals | 20% | - Customer journey mapping - Digital channels overview - Core concepts and terminology |
| Digital Strategy & Planning | 15% | - Channel selection & integration - Performance measurement framework - Setting business & marketing objectives |
| Content & Social Media Marketing | 15% | - Social media platform strategy - Content creation & distribution - Audience engagement & community management |






