Salesforce CRT-550 Certification Exam Dumps with 218 Practice Test Questions
New CRT-550 Exam Dumps with High Passing Rate
Who should take the CRT-550 exam
The Salesforce Certified Marketing Cloud Consultant CRT-550 Exam certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Certified Marketing Cloud Consultant. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Certified Marketing Cloud Consultant CRT-550 Exam certification provides proof of this advanced knowledge and skill. If a candidate has knowledge of associated technologies and skills that are required to pass the Salesforce Certified Marketing Cloud Consultant CRT-550 Exam then he should take this exam.
NEW QUESTION 56
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?
- A. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
- B. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow
- C. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
- D. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
Answer: B
NEW QUESTION 57
A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort?
Choose 2 answers
- A. Web Analytics Connector
- B. Data Designer
- C. Content Builder
- D. Cloud Pages
Answer: A,C
NEW QUESTION 58
A customer needs to compare the engagement across three creative versions of an email, and then send a follow-up email for those contacts who did NOT engage with any of the test versions.
Which sequence of activities in Journey Builder should accomplish this?
- A. Random Split > Send email > Join > Decision Split > Wait By Duration > Send email
- B. Decision Split > Send email > Engagement Split > Send email
- C. Random Split > Send email > Wait By Duration > Engagement Split > Join > Send email
- D. Engagement Split > Send email > Wait By Duration > Random Split > Send email
Answer: C
NEW QUESTION 59
A customer wants to link web analytics data to subscriber data.
How should this be set up in Data Designer?
- A. Link to Marketing Cloud data extensions
- B. Link to the Web Analytics Provider API
- C. Link to the Marketing Cloud API
- D. Link to the Web Analytics SFTP
Answer: A
NEW QUESTION 60
A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? (Choose 2 answers)
- A. Get existing records updated with new Keys sourced from Sales Cloud instance.
- B. Purge the current records and carry on with new keys sourced from Sales Cloud.
- C. Identify what key the customer wants and have the MC Contact model control it.
- D. Continue as normal, as Marketing Cloud contact Models will dedupe keys by Email Address.
Answer: A,C
NEW QUESTION 61
Which statement is correct regarding tracking aliases? Choose 2 answers
- A. Tracking aliases are found in Tracking and some standard reports.
- B. Tracking aliases can differentiate click activity in an email to the same URL.
- C. Tracking aliases are associated with a URL in HTML as: tag="alias text".
- D. Tracking aliases are primarily relevant when used with email conversion tracking.
Answer: B,D
NEW QUESTION 62
A user receives a message stating that there is an error binding data bound member when testing an Entry Event in Journey Builder.
What can a user do to ensure that contacts enter this interaction successfully based on the error message?
Choose 2 answers
- A. Import new subscribers to the All Subscribers table.
- B. Fire the event in both Automation Studio and the Entry Event.
- C. Make sure the contact is above the High Water Mark on the source data.
- D. Select a source DE with a root relationship to the contact.
Answer: C,D
NEW QUESTION 63
Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
How should the consultant facilitate this within Contact Builder?
- A. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
- B. Create three distinct Attribute Groups that link each data extension directly to Contacts.
- C. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
- D. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
Answer: C
NEW QUESTION 64
Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australi a. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers.
What would be required to enable sending emails from their new domain without impacting deliverability?
- A. An additional private domain
- B. An additional IP address
- C. Register the new domain in Setup > From Address Management
- D. An additional Sender Authentication Package
Answer: B
NEW QUESTION 65
Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. NTO has a separate instance of Salesforce Sales Cloud that serves as their current customer master database.
What action should be taken when using Contact Builder? Choose 2 answers
- A. Conduct manual imports of customer information from Sales Cloud.
- B. Use Marketing Cloud Connect to include data from Sales Cloud.
- C. Create a data extension to incorporate the imported data from a Salesforce Dashboard.
- D. Combine each individual's channel contact information under one record.
Answer: B,D
NEW QUESTION 66
An online retailer would like to utilize Journey Builder interactions for sending post-purchase communications to their customers.
What Contact Entry mode best fits this scenario?
- A. Re-entry after time
- B. Re-entry anytime
- C. No re-entry
- D. Re-entry only after existing
Answer: D
NEW QUESTION 67
NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the
30th of the month falls on a weekend.
What is the flow?
Answer:
Explanation:
Triggered Import - user initiated send (not scheduled)
NEW QUESTION 68
During discovery a consultant confirmed:
*A master audience file containing contact information and data points will be used for segmentation and imported nightly.
*The customer would like to implement a mechanism that consistently prevents sending promotional emails to subscribers who work for their top three competitors.
What feature should a consultant include in the solution?
- A. An auto-exclusion list
- B. An exclusion list
- C. An auto-suppression list
- D. A global unsubscribe
Answer: B
NEW QUESTION 69
A customer wants to integrate their website with Marketing Cloud so that users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future.
What solution should the consultant propose, given the customer's requirements and available resources?
- A. Configure a relational data structure using Data Extensions and leverage a SmartCapture form that is hosted in Landing Pages.
- B. Configure a data structure using Lists and leverage the out-of-the-box Preference Center.
- C. Configure a data structure using Lists and leverage a SmartCapture form that the client can iFrame into their website.
- D. Configure a relational data structure using Data Extensions and consult with the customer on API integration with their website.
Answer: D
NEW QUESTION 70
Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list.
Which solution should the consultant recommend?
- A. Use Einstein Segment Recommendations
- B. Use an import activity to import a file from the SFTP
- C. Use a query activity to populate the auto-suppression
- D. Use the Import Wizard in Automation Studio
Answer: C
NEW QUESTION 71
Which three statements about Send Log Data is correct?
- A. Accessed using query
- B. Can be stored for periods of time
- C. Uses Measures, filters and programs
- D. Added to a standard view
- E. Can be viewed in standard report
Answer: A,B,C
NEW QUESTION 72
Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)
- A. Replace the current data extension with a new data extension configured with a Retention Period.
- B. Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.
- C. Reconfigure the current data extension as-is with a Retention Period via Contact Builder.
- D. Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.
Answer: C,D
NEW QUESTION 73
A customer wants Sales Cloud users to create and send Marketing Cloud emails.
Which two recommendations should the consultant make? Choose 2 answers
- A. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.
- B. The consultant should enable the Create Email feature on the user Profile in Sales Cloud.
- C. The consultant should enable deep linking in the Marketing Cloud Connect configuration.
- D. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.
Answer: A,C
NEW QUESTION 74
Northern Trail Outfitters is expanding its marketing efforts globally. Each country's marketing department has its own business unit and is responsible for the creation and execution of all the marketing campaigns. The Marketing Cloud Administrator is having trouble keeping up with the consultant influx of new users and would like to speed up the turnaround of granting new users access to Marketing Cloud.
In which two ways could this be accomplished? Choose 2 answers
- A. Assign Administration User permissions to each business unit.
- B. Assign Channel Managers the role of Marketing Cloud Analyst.
- C. Assign Administration User permissions to individual users.
- D. Assign Administration User permissions to the Channel Manager role.
Answer: A,D
NEW QUESTION 75
If I want to introduce a new line of footwear. I am excluding anyone who does not have shoe as an attribute listed in their preference center. I plan to send the emails daily. After a short time, I notice many people updating their preferences, and less emails are going out.
What is the issue causing less emails to go out? Select one.
- A. High Watermark if journey builder
- B. Deliverability issues on account
- C. Email frequency too high
- D. Preference center is too strict
Answer: A
NEW QUESTION 76
North Trail Outfitters (NTO) wants to automate the sending of shipping notices and a customer survey.
*Shipping notices will be sent once a day.
*The shipping file will be placed on the FTP sometime after 4:00 p.m.
*The shipping data will be stored in the shipping Notice data extension.
*A field in the data extension will contain the shipping data.
*The survey needs to be sent at 9:00 a.m., exactly 10 days after the customers order ships.
Which workflow would most effectively enable NTO to do this?
A)
B)
C)
D)
- A. Option D
- B. Option B
- C. Option A
- D. Option C
Answer: C
NEW QUESTION 77
Which two statements about a database of record are correct? Choose 2 answers
- A. It is a centralized storage repository of data about objects or people.
- B. It is any database containing subscriber data.
- C. It is a system in which a subscriber's status is maintained.
- D. It is any data structure in which multiple opt-in statuses can be stored for a subscriber.
Answer: A,C
NEW QUESTION 78
Which statement IS correct regarding the automation tools in the Marketing Cloud?
Choose 3 answers
- A. Automation Studio and Journey Builder allow users to define a wait state based on duration or duration + time.
- B. Like Journey Builder, Automation Studio allows users to define the parameters for a send within the tool.
- C. Automation Studio allows users to inject Contacts from a data extension into an interaction in Journey Builder.
- D. Like Automation Studio, Journey Builder allows users to repeat an interaction indefinitely
- E. Journey Builder allows users to update a contact record in an interaction or import data into a data extension.
Answer: B,C,D
NEW QUESTION 79
To fuel their expansion, Northern Trail Outfitters (NTO) recently acquired Eagle Outfitters (EO). There is currently a 30 percent overlap between the guests of each brand and they will be pursuing cross-marketing opportunities. It was recommended that their Marketing Cloud account now include a separate business unit for EO and the company secure a new sender authentication package for EO using the private domain e-EO.com.
Select the statement that correctly describes the implication of this recommendation.
Choose 2 answers
- A. The private domain, e-EO.com, will be used for all link wrapping, image URLs, and landing page URLs.
- B. The EO business unit can also have the NTO authentication package applied simultaneously for cross-marketing emails.
- C. The e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderlD, and DKIM authentication.
- D. The email headers for EO will still reflect the private domain for NTO since that is the parent company.
- E. The IP address included in the sender authentication package will have the same reputation as the ones being used for NTO.
Answer: A,C
NEW QUESTION 80
A Marketing Cloud user needs the email addresses of everyone who unsubscribed from a particular email send. This user does NOT know SQL and does NOT have access to the Enhanced FTP account.
What functionality should be used to retrieve the necessary data?
- A. Tracking Extract
- B. Data Views
- C. My Reports
- D. My Tracking
Answer: D
Explanation:
With my Tracking user can create a list, view in browser or download as an attachment with the subscribers meeting the criteria
NEW QUESTION 81
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How much CRT-550 Exam Cost
The price of the CRT-550 exam is $200 USD.
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