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NEW QUESTION # 35
Which coding practice should you use when coding responsive design email messages?
- A. Include styling code inline between the <HEAD> tags within HTML elements instead of in external files.
- B. Keep elements showing up in the responsive version in the same order as they appear in the nonresponsive version: left to right and top to bottom.
- C. Use background images freely; they will just not display if not supported on some platforms.
- D. Create separate HTML documents for responsive and nonresponsive emails to avoid having the necessary elements and code structure in one document.
Answer: B
NEW QUESTION # 36
Before moving a campaign to production you need to test whether the links are working properly.
What functionality should you use in Responsys?
- A. You should test all links manually.
- B. In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.
- C. In Program, you can use the Test tab because it will display any issues with links according to a campaign.
- D. Using RPL, use the clickthrough() method to iterate through the associated link table and test that they do not retrieve 404 errors.
Answer: C
NEW QUESTION # 37
Identify three valid data type definitions for defining fields in a Responsys data source. (Choose three.)
- A. Binary string
- B. Time stamp
- C. Currency
- D. Number
- E. Medium text - up to 100 characters
- F. Memo text - unlimited number of characters
Answer: B,D,F
NEW QUESTION # 38
You are designing a program that requires the use of a value that is not stored in the Responsys data model and is only temporarily required for use in the program.
What could you use to fulfill this requirement?
- A. Custom SQL Variable
- B. ORA Variable
- C. Temporary Value Variable
- D. Get Data Variable
- E. Entry Tracking Variable
Answer: A
NEW QUESTION # 39
In which two situations should you republish a program after making a change or correction? (Choose two.)
- A. You add a second campaign to be evaluated using a performance switch to select a winning path based on open rate.
- B. You change the properties of one campaign in the program to launch another one with a different subject line and new creative.
- C. You modify one of the conditions in a filter being used in the program.
- D. You move a target timer from its original place before one event to after that event.
Answer: A,C
NEW QUESTION # 40
You are planning an integration of Salesforce.com and Responsys. You navigate to the Account Administration screen to configure the access to Salesforce.com, but the configuration options are not available.
What is the reason for this?
- A. You need to create a new user specifically for Responsys from within the Salesforce.com application.
- B. Responsys Customer Support must first enable the Salesforce integration functionality before the Account Administrator can configure the access between Salesforce.com and Responsys.
- C. You need to work with Salesforce.com technical resources to configure the gateway to Responsys from within the Salesforce.com application.
- D. You must first create a new Salesforce Connect job to enable the automated data feed between the Salesforce.com and Responsys contacts lists.
Answer: B
NEW QUESTION # 41
What must you create in order for Responsys to be able to track clicks on links in a campaign?
- A. Link List
- B. Link Table
- C. Insight Link Hashmap
- D. Link Hashmap
- E. Insight Link Report
Answer: B
NEW QUESTION # 42
Which Insight reporting measure should you use to capture the number of clickthroughs and conversions recorded through emails on August 1, 2016?
- A. Sent Date = August 1 to August 2, 2016
- B. Live Date - August 1, 2016
- C. Interval Date = August 1, 2016 plus one day
- D. Event Date = August 1, 2016
- E. Sent Date = August 1, 2016
Answer: B
NEW QUESTION # 43
There was an issue with the Event Data Feed export because its output was comma delimited, but the requirement was for it to be tab delimited.
Where should you configure this specification?
- A. In the export wizards, under the Source section, select the option "Comma delimited".
- B. In the Connect Event Data Export configuration, in the Target Field section, select the "Fields are delimited by" option.
- C. In the Account Administration screen, there is a section "Fields are delimited by", Change this default to tab.
- D. In the Account Administration screen, there is a section "Accepted Delimiters". Change this default to tab.
Answer: B
NEW QUESTION # 44
You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test dat a. But when you try to preview or proof launch a promotional email campaign, an error message states that the proof list is empty.
Why is this happening?
- A. When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.
- B. The seed group is corrupted. You must delete and re-create the seed group with the test data desired.
- C. You must have missed populating some of the fields being used for personalization in the records. Check the data in the seed group for completeness.
- D. You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.
Answer: C
NEW QUESTION # 45
Your client is interested in using Rapid Retargeter to implement email campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)
- A. products that were purchased
- B. search strings entered into a website more than twice
- C. products that were browsed/viewed, where no additional event takes place
- D. products added to a shopping cart, where no additional event takes place
- E. pages that were marked as favorite
Answer: B,C,D
NEW QUESTION # 46
You have received requirements to create Connect Event Data Feed exports for two different integration projects. The client wishes to create two CED feeds, both including the Sent feed.
What should you do?
- A. Create the two separate exports and use the Sent value for one export and the SentX value for the second export.
- B. Create the two separate exports and ensure they both have the Sent value in them.
- C. Go back to the team that developed the requirements and see if you can schedule the exports on different days. Responsys will allow the use of the same Sent value to be used in two different active exports if they are scheduled for different days of the week.
- D. Go back to the team that developed the requirements and tell them that the Sent feed can only be used in one actively scheduled Connect export job at one time. Determine if the same Sent feed can be sent to different file locations.
Answer: A
NEW QUESTION # 47
You created a specific filter for the individuals that you want to send a campaign to.
What are the steps to define this filter to be used in a campaign?
- A. Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and configure the filter in the Proofing section.
- B. Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and assign the filter in the Audiences section.
- C. Navigate to the Program Designer, open the program that uses the campaign, and select the filter from the Program Settings.
- D. Go to the Data Sources section, select the Filters tab, and then select the campaign from the listing.
- E. Navigate to the Program Designer, select the Testing tab, open the program that uses the campaign, and select the filter from the Program Settings.
Answer: B
NEW QUESTION # 48
Your client wants to ensure that their Event Data Feeds are secure while the files are stored on the server.
What step should you take to encrypt the files?
- A. Import a public encryption key the customer created to be used when the export runs.
- B. Create a Responsys security key in the Account Administration screen. Import this key when creating the export.
- C. Import a private encryption key the customer created to be used when the export runs.
- D. Create new credentials specifically for the export job that no one knows and that passes the Responsys password integrity checker.
Answer: B
NEW QUESTION # 49
Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). You created the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display "undefined".
What is the reason for the failure?
- A. You don't have the segment group feature enabled in the Account Administration settings.
- B. You did not declare the fields used to define the segment groups in the Data section of the campaign workbook.
- C. You should have created a corresponding filter for each rule set to be used to identify the segment group.
- D. You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed by the segment criteria before launching the campaign.
Answer: D
NEW QUESTION # 50
You are tasked with creating a new campaign using Email Message Designer and RPL. You developed HTML and RPL code.
What are the next steps to create a campaign using the code as a base for the campaign in Responsys?
- A. Navigate to Campaign > EMD Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
- B. Navigate to Campaign > Create Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
- C. Navigate to Campaign > Create Mobile SMS Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
- D. Navigate to Campaign > Create Classic Email Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
Answer: A
NEW QUESTION # 51
While configuring the import of a PET table, you need to match new records to existing records for the data merge.
Which two profile fields are options to configure the import to match existing records? (Choose two.)
- A. EMAIL_ADDRESS_
- B. PET_ID_
- C. CUSTOMER_ID_
- D. ADDRESS_
Answer: A,C
NEW QUESTION # 52
In every email, your client wants to provide a link so customers can download their latest menu. They want to serve this from the Responsys content library, updating the document periodically.
How can they accomplish this?
- A. Your client must host and update the document from their own content server and provide the URL to Responsys. In the Responsys email documents, use the ServeURL function to reference the document as needed.
- B. Upload the document into the Content Library. Right-click the document and select Copy Link. Insert this link into every email document. Upload and overwrite this document as needed.
- C. Upload the document into the Content Library. From the document pull-down menu, select Create Embeddable URL and copy the URL into every email. Upload and overwrite this document with the most current version as needed.
- D. Upload the document into Manage Hosted Content, then publish. Insert this URL into every email document. To update, unpublish the document, upload the current version with the same name, and publish.
Answer: C
NEW QUESTION # 53
You were in the middle of implementing a new campaign when you were pulled out of it to handle another priority. You now have time to return to configuring the campaign requirements, but are not sure what requirements you completed and what still need to be addressed.
What steps should you take to understanding the remaining issues that require further configuration in Responsys?
- A. Navigate to the Workbook and click the EMD button.
- B. Navigate to the Workbook and click the Version Test button.
- C. Navigate to the Workbook and click the Validate button.
- D. Navigate to the Version Test screen and click the Workbook button.
Answer: B
NEW QUESTION # 54
In RPL, how do you reference a value in a data source?
- A. fieldname
- B. project_name.field_name
- C. data_source_alias.filed_name_alias
- D. data_source.field_name
Answer: A
NEW QUESTION # 55
Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?
- A. Create a filter of all soft-bounced addresses for the last three email launches, save it as a PET, and use that as a suppression table for all email campaigns for the month.
- B. Take the latest CED report to locate all soft-bounced addresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.
- C. When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.
- D. Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.
Answer: C
NEW QUESTION # 56
What three actions must you take to set up your new IP for deliverability success with your major ISPs? (Choose three.)
- A. Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.
- B. Do everything possible to remove lapsed, bounced, or old email addresses to increase the possibility of getting your emails into the inbox.
- C. Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.
- D. Ensure that your warm-up audience lists consist of recently opted-in, opened/clicked within the last few months, or are known brand advocates.
Answer: A,B,C
NEW QUESTION # 57
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