About Salesforce Advanced-Cross-Channel Exam

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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

Topic	Details
Topic 1	Measuring and Reporting on Cross-Channel Marketing Performance: The topic focuses on how to measure and report on the performance of cross-channel marketing campaigns. It includes sub-topics like KPI selection, dashboarding, and data visualization.
Topic 2	Cross-Channel Marketing Strategies and Tactics: This topic covers the high-level strategies and specific tactics for executing effective cross-channel marketing campaigns. It includes sub-topics such as channel selection, campaign planning, and multi-touch attribution.
Topic 3	Leveraging Customer Data and Analytics for Personalization: It explores how to use customer data and analytics to create personalized cross-channel experiences. It includes sub-topics such as data management, segmentation, and predictive modeling.
Topic 4	Implementing Marketing Automation and Lead Management Processes: This topic covers the processes and technologies involved in automating cross-channel marketing and lead management. It includes sub-topics like lead scoring, nurturing, and reporting.

Reference: https://partners.salesforce.com/pdx/s/learn/article/accredited-professional-exams-MCOTXBEPE52FHN3F2KD3GQLZECSE?language=en_US

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