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Salesforce AP-214 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Marketing Cloud Core Architecture | - Salesforce Marketing Cloud ecosystem components
|
| Email and Messaging Execution | - Multi-channel messaging
|
| Automation and Optimization | - Performance measurement
|
| Cross-Channel Journey Design | - Customer lifecycle orchestration
|
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
1. How often are the Einstein Engagement Scoring models updated?
A) Hourly
B) Weekly
C) Monthly
D) Daily
2. What is supported as a managed account in Social Studio?
A) Amazon
B) Google My Business
C) Yelp
D) Reddit
3. What three statements are true regao1krec; Einstein Engagement Frequency (EEF)?
Choose3 answers
A) EEF helps marketers determine the datanumber of emails to send to individual subscribers of an organization, reducing the unsubscribesthat result from email fatigue.
B) Salesforce trains eachcustomer's model using only thatcustomer's data.
C) EEFfrequency analyzes 180 days of historical data to determine the right frequency of communication.
D) EEFuses only commercial send data.Transactional sends are not considered in modeling.
E) EEF analyzes 360 days of historical data to determine the right frequency of communication.
4. Which two functions does Einstein Copy Selection do for marketing campaigns?
A) Send personalized content for each customer when they open email messages
B) Use aggregate daily engagement metrics to optimize content for the next day
C) Determines how many subscribers will engage with the message.
D) Analyze click results to find out which assets spark the most engagement among customers
5. You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.
A) The message is already scheduled/active
B) Some automation activity is using the inbox message
C) The message has already been sent. (once started to send cannot mark as inactive)
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: A,B,E | Question # 4 Answer: A,D | Question # 5 Answer: C |
