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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. Which of the following is the BEST example of a SMART goal?

A) "Increase the number of news advisories we share with the media from four to eight."
B) "Increase customer advocacy by 100% by the end of this calendar year."
C) "Increase understanding of our business strategy among employees by 5% by 1 January."
D) "Increase the number of employees that use our social media tool during the next six months."

2. Which is the FIRST step to take when a CEO wants an expert to develop a training program for managers in effective communication?

A) Draft a training outline/course plan for effective communication.
B) Film the CEO delivering an all-staff message about the new management training.
C) Research current information and resources available for managers.
D) Clarify the program goals and develop a communication strategy.

3. A business plan has been developed for a new product launch. Which element is critical to define as a FIRST step in building a communication plan in support of the new product?

A) Articulate which communication tools fit best for the project.
B) Devise a tracking and reporting process.
C) Define the target audience and how you want them to think or act differently from the current state.
D) Review how competitors are communicating about similar products.

4. In a competitive business environment, the primary source the communication manager MUST take direction from in framing a strong strategic role for communications in the organization is:

A) Market research reports on the competitive landscape for the organization.
B) The mission, vision, and values of the organization.
C) Analysts' reports on the sector.
D) The organization's annual business plan.

5. A city's public health service is creating awareness of its new occupational hygiene policy for its 12,000 employees. Which of the following tools would be MOST effective in raising awareness of the policy?

A) An integrated approach using printed and digital media.
B) Articles placed on the intranet about the importance of hygiene.
C) A memorandum for use in all staff meetings within the organization.
D) A poster campaign that covers all work units of the organization.

Solutions: