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Salesforce MC-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Consent | 13% | - Consent management concepts
|
| Topic 2: Agentforce & AI Innovation | 11% | - Predictive AI
|
| Topic 3: Analytics & Performance Insights | 8% | - Marketing insights
|
| Topic 4: Platform Setup & Governance | 13% | - Domain authentication and authorization
|
| Topic 5: Data Modeling, Identity Resolution & Segmentation | 25% | - Data 360 data object concepts
|
| Topic 6: Campaign Design, Flow Orchestration & Content | 30% | - Activation templates
|
Salesforce Certified Marketing Cloud Next Consultant Sample Questions:
Question 1
Northern Trail Outfitters (NTO) wants to personalize an email's subject line with a value that is entered at the time of campaign activation, such as 'Exclusive Offer for Hikers'.
Which data source should NTO use for the subject line?
A. Activation
B. Content Variable
C. Data Graph
Question 2
Northern Trail Outfitters (NTO) wants to launch its first Marketing Cloud Next campaign. NTO wants to leverage its robust data to create a highly targeted, personalized experience.
Which strategy should NTO take to build its first Data Graph?
A. Build a single lean Data Graph and expand as more campaigns are launched.
B. Build a single comprehensive Data Graph that works with current and future use cases.
C. Build a single lean Data Graph for static demographic data and a second one for dynamic transactional data.
Question 3
Northern Trail Outfitters wants website visitors to be able to register for an upcoming event on a landing page. When a visitor submits the registration form, a Lead record should be created in CRM.
Which set of components should a Marketing Cloud Next Consultant configure to support this use case?
A. Landing page, form, and flow
B. Landing page, form handler, and data stream
C. Web-to-lead form, data stream, and flow
Question 4
A Marketing Cloud Next Consultant is troubleshooting a flow that sends personalized emails. They want to view engagement metrics of each Send Email Message element within the flow.
How should the consultant accomplish this?
A. Review the Flow Interview logs in Setup.
B. Open the Analytics tab for each flow element.
C. Debug the flow in Flow Builder.
Question 5
A car dealership manages both retail consumers (B2C) and business fleet customers (B2B). Customer data for each audience is ingested through separate data streams in a single data space and mapped to the Individual Data Model Object (DMO). The dealership wants to create separate identity resolution rulesets for B2B and B2C customers so that each audience can be unified independently for segmentation and activation.
Which approach should the Marketing Cloud Next Consultant recommend to ensure B2B and B2C customers are processed by separate identity resolution rulesets?
A. Configure filters on each identity resolution ruleset to separate B2B and B2C customer records.
B. Configure filters on the source Data Lake Objects (DLOs) to separate B2B and B2C customer records.
C. Configure separate DMOs for B2B and B2C customers instead of mapping both to the Individual DMO.
Solutions:
| Question 1 Answer: B | Question 2 Answer: A | Question 3 Answer: A | Question 4 Answer: B | Question 5 Answer: A |
