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DMI CDMP8.0 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Paid Media & Search Marketing | 20% | - Display & programmatic advertising - Bid management & ROI tracking - Google Ads & paid search - Social media paid campaigns |
| Social Media Marketing | 15% | - Community management & engagement - Platform strategy & selection - Social listening & analytics - Influencer & advocacy marketing |
| Analytics & Performance Measurement | 15% | - Conversion rate optimization - Google Analytics 4 & reporting - Attribution modeling - Data-driven decision making |
| Search Engine Optimization (SEO) | 20% | - Keyword research & SERP analysis - SEO measurement & tools - Off-page & link building - On-page & technical SEO |
| Digital Marketing Strategy & Planning | 15% | - Regulatory compliance & ethics - Customer journey mapping - Digital marketing framework - Business objectives & KPI setting |
| Emerging Trends & Technologies | 5% | - Mobile & video marketing - AI & marketing automation - Customer experience optimization |
| Content Marketing | 15% | - Content performance analysis - Content strategy & planning - Content distribution & amplification - Storytelling & content formats |
| Email Marketing & Automation | 10% | - Campaign design & segmentation - Open/click rate & conversion metrics - Deliverability & compliance - Automation workflows |
