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Salesforce AP-215 Exam Syllabus Topics:

Section	Objectives
Topic 1: Data Integration and Configuration	- Data Stream Types 1. Configuring data source properties 2. Understanding different data stream types - Data Ingestion 1. File upload and API data sources 2. Scheduling and refresh settings - Data Mapping 1. Mapping fields from source files 2. Data model configuration
Topic 2: Data Harmonization and Data Model	- Data Classification 1. Hierarchy management 2. Attribute classification - Parent-Child Data Streams 1. Override Media Buy Hierarchies 2. Data Update Permissions 3. Linking data streams - Dimensions and Measures 1. Calculated measurements 2. Creating and managing measures (KPIs) 3. Creating and managing dimensions
Topic 3: Data Visualization and Dashboards	- Dashboard Design 1. Building dashboards 2. KPI widgets and chart types - Filters and Drill-Downs 1. Global and local filters 2. Drill-down configuration - Calculated Measurements 1. Creating custom calculations 2. Formulas and functions
Topic 4: Reports and Activation	- Report Types 1. Report scheduling 2. Standard and custom reports - Data Export 1. Integration with external tools 2. Exporting data and insights
Topic 5: Marketing Intelligence Platform Fundamentals	- Administration and Security 1. Workspace and account settings 2. User management and permissions - Platform Overview 1. Marketing Cloud Intelligence (formerly Datorama) overview 2. Key features and capabilities

Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. Your client is interested in ingesting the below file:

The client decided to upload the file to a new generic data stream type and map 'Date' to 'Day' and 'Number of Topics' to a generic custom metric.
In regards to the fields 'Meeting Code' and 'Meeting Name', your client is debating several options.
Which two options would you recommend in order to avoid data loss?

A) 'Meeting Code' will be mapped to 'Main Generic Entity Key'.
'Meeting Name' will be mapped to 'Main Generic Entity custom attribute'.
B) 'Meeting Code' will be mapped to 'Main Generic Entity custom attribute'.
'Meeting Name' will be mapped to 'Generic Entity Key'
C) 'Meeting Code' will be mapped to 'Main Generic Entity Key'.
'Meeting Name' will be mapped to 'Generic Entity 2 Key'.
D) 'Meeting Code' will be mapped to 'Main Generic Entity Attribute 1'.
'Meeting Name' will be mapped to 'Main Generic Entity Attribute 2'.
E) Concatenation of both 'Meeting Code' and 'Meeting Name' will be mapped to 'Main Generic Entity Key'.
'Meeting Code' will be mapped to 'Main Generic Entity Attribute 1'.

2. What are unstable measurements?

A) Measurements for which Aggregation Settings are set as 'Not Auto' and Granularity is set as 'Not Empty'.
B) Measurements that are set with the LIFETIME aggregation function
C) Measurements for which Aggregation Settings are set as 'Not Auto' and Granularity is set as 'None'.
D) Measurements for which Aggregation Settings are set as 'Auto' and Granularity is set as 'None'.

3. A client would like to integrate the following two sources:
Google Campaign Manager:

IAS:

After configuring a Parent-Child relationship between the files, which query should an implementation engineer run in order to QA the setup?

A) Creative Name, Impressions, Analyzed Impressions
B) Media Buy Type, Media Buy Name, Impressions, Analyzed Impressions
C) Media Buy Name, Impressions
D) Media Buy Type, Analyzed Impressions

4. An implementation engineer has been asked by a client for assistance with the following problem:
The below dataset was ingested:

However, when performing QA and querying a pivot table with Campaign Category and Clicks, the value for Type' is 4.
What could be the reason for this discrepancy?

A) A mapping formula was populated, indicating not to bring Type! values.
B) The aggregation function is set as LIFETIME
C) The aggregation function is set as AVG
D) The measurement 'Clicks' is set as a percentage.

5. A client's data consists of three data streams as follows:
Data Stream A:

* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
Assuming the data was ingested properly and the Parent Child was created correctly according to the client's requirements, what is the total Impressions value for Campaign Key 'CK_3'?