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Facebook 410-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Campaign Planning | - Objective selection and campaign strategy
|
| Topic 2: Campaign Setup and Management | - Ad creation and structure
|
| Topic 3: Campaign Optimization | - Performance improvement techniques
|
| Topic 4: Measurement and Reporting | - Analytics and performance evaluation
|
Facebook Certified media buying professional Sample Questions:
1. Estimated Ad Recall Lift is shown in the Results Manager for which objectives?
Choose ALL answers that apply.
A) Post Engagement
B) Brand Awareness
C) Video Views
D) Conversions
E) Store Visits
2. Your client in France would like for you to run a post engagement campaign for 10 days. They've allocated
$40 budget and want for their campaigns to spend their budget consistently for the 10 day period.
What changes does your client need to make to comply with Facebook requirements and meet their needs?
Choose only ONE best answer.
A) Post engagement objective campaigns need a minimum of $4 a day.
B) There is no need to make any changes to their campaign.
C) You need to increase the budget to $50 in order to optimize for daily budget.
D) You should increase lifetime budget to $75 in order to meet minimum requirements.
3. You propose to your client to run campaigns to the newly-built website to have lower conversion costs since the current customer base is tech-savvy and buys online.
What kind of ads should you run?
Choose only ONE best answer.
A) You should run traffic ads to the customer base but focused on female users.
B) You should run traffic ads targeted at the entire customer database.
C) You should run interaction posts to bring awareness to the new customer base.
D) You should run conversion ads targeted at women only.
4. Your client has multiple locations for his/her business in 5 countries.
They want to have localized content for each country, as all 5 countries speak different languages.
What solution do you give to your client?
Choose only ONE best answer.
A) You can't set up multiple Fan Pages into one account on Facebook currently.
B) You set up a Global Page for international presence and then create a location for each country.
C) You build one Fan Page and then go to Facebook and create multiple locations.
D) You set up multiple Fan Pages for each country.
5. You need to run a campaign with two bidding options and two different audiences.
How many campaigns and ad sets do you need to launch?
Choose only ONE best answer.
A) You need two campaigns and four ad sets since you have 4 different variables at the ad set level.
B) You need one campaign and four ad sets since you have 4 different variables at the ad set level.
C) You need 1 campaign with 8 ad sets and 1 ad for each.
D) You need four campaigns with one ad set for each since you have to organize each variable into different campaigns.
Solutions:
| Question # 1 Answer: A,B,C | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: B |
