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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. What is the CPS pricing model?

A) This model allows clients to purchase data according to the specific terms in their contract for acquiring third-party data from a particular App Partner.
B) This model allows clients to purchase data on a cost per category agreement.
C) This model allows clients to purchase data each time the campaign wins a unique customer attribute.
D) This model allows clients to purchase data on a cost per 1,000 impressions basis.
E) This model allows clients to purchase data based on the overall win rate of the campaign.

2. You have just set up a new classification rule and configured it properly, but data does not seem to be mapping properly to the categories.
What is the reason why it is not working?

A) You must wait at least thirty minutes after creating a classification rule to start using it.
B) In addition to the classification rule, you also need to configure a chint rule.
C) It takes one week after rule creation for data to be mapped to prescribed categories.
D) The old rules must be purged prior to running the newly created rule.

3. How often must you review and assess a client's taxonomy for maintenance?

A) Quarterly
B) Weekly
C) Yearly
D) Daily

4. Your client wants their first initiative to be a re-targeting campaign. What do you need to ensure is configured/initiated before the execution of this type of campaign?

A) That access to 3rd party data has been granted and that 1st party converters have been suppressed
B) That a Java Script BlueKai tag is placed in the header of each page and that your client submits reporting for use of third-party data
C) That a custom audience pixel has been generated and that a look-alike model has been created
D) That vendors and share partners have been configured and that Data Usage Agreement has been signed
E) That the BlueKai coretag is placed on the company site and that the channel partner's app has been installed

5. Which two statements are true about the difference between sampled and unsampled reports? (Choose two.)

A) Sampled reports display an estimate based on a subset of users, and unsampled reports return results based on all users.
B) Sampled reports can be run on smaller audience sizes than unsampled reports.
C) Unsampled reports can be emailed automatically to users, and sampled reports cannot.
D) Unsampled reports can be recorded as snapshots, and sampled reports cannot.

Solutions: