About DMI PDDM Exam

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DMI PDDM Exam Syllabus Topics:

Topic	Details
Topic 1	Paid Search Campaign Measurement Fundamentals of Paid Search Search Campaign Management
Topic 2	Setting up a Social Media Experience for a Business Key Social Platforms for Digital Marketing
Topic 3	Principles of Digital Marketing Social Media Marketing
Topic 4	Creating and Optimising Social Media Campaigns Developing Data-Driven Audience and Campaign Insights
Topic 5	Introduction to Digital Marketing Connecting with the Customer
Topic 6	Search Engine Optimisation (SEO) Aligning SEO and Business Objectives Keywords and SEO Content Plan Measuring SEO Performance
Topic 7	Content Marketing Using Content Research to Find Opportunities Content Marketing Concepts and Strategy
Topic 8	Paid Search (PPC) using Google Ads Paid Search Campaign Creation with Google Ads
Topic 9	Developing a Content Marketing Plan Publishing and Distributing Content

Reference: https://digitalmarketinginstitute.com/students/courses/professional-diploma-in-digital-marketing

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