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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Subscriber Data Management | 18% | - Contact model design and implementation - Data extensions, relationships, and data architecture - Preference and profile center configuration - Data import, export, and quality management |
| Setup | 38% | - Integration configuration and management - Setup Home features and configuration - Business units, user accounts, and permission settings - Security policies, password management, and access control - Marketing Cloud extension products and features |
| Channel Management | 16% | - Journey Builder concepts and use cases - Mobile Studio setup and functionality - Email Studio configuration and features - Social Studio and Advertising Studio configuration |
| Digital Marketing Proficiency | 13% | - Marketing Cloud product inventory and offerings - Security best practices for data, permissions, and PII - Governance and compliance in digital marketing |
| Maintenance | 15% | - Data extraction, reporting, and analytics - Evaluation of additional Marketing Cloud products - Account monitoring and system availability |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
1. Which two data structures could be configured to appear in the out-of-the-box Subscription center? Choose 2 answers
A) Data Extensions
B) Groups
C) Publication Lists
D) Lists
2. Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing Cloud account Which value should link these new data extensions in Data Designer to the existing contact records?
A) Unique Contact email address
B) Primary key
C) Unique Contact Identifier
D) Subscriber ID
3. Northern Trail Outfitters (NTO) has the Discover Reporting Tool.
Which two report types could help NTO drive their mobile adoption strategy?
Choose 2 answers
A) Email Performance by Device
B) Deliverability Complaint Rate
C) Time Between Send and Engagement
D) Email Sending Performance Report
4. Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.
Which feature should they use?
A) Lookup reference to Contact Object
B) Field Level Encryption
C) Tokenized Sending
D) Master-detail relationship to Contacts
5. The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.
Which three items will Validate check in an email message?
Choose 3 answers
A) Grammar and spelling in the email text is correct.
B) Words or phrases used may trigger spam filters.
C) Each content area specified in a dynamic content rule exists.
D) Personalization strings map to attributes or data extension fields
E) Correct syntax is used on any AMPScript in the email's code.
Solutions:
| Question # 1 Answer: C,D | Question # 2 Answer: C | Question # 3 Answer: A,C | Question # 4 Answer: C | Question # 5 Answer: C,D,E |
