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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Marketing Automation | 26% | - Configure and execute journeys using Journey Builder - Configure automations using Automation Studio |
| Topic 2: Insights and Analytics | 10% | - Analyze email performance and tracking data |
| Topic 3: Subscriber and Data Management | 26% | - Manage subscribers, lists, and data extensions - Configure segmentation and audiences |
| Topic 4: Content Creation and Delivery | 24% | - Manage content using Content Builder - Configure and execute email sends |
| Topic 5: Email Marketing Best Practices | 15% | - Demonstrate subscriber acquisition and retention methodologies - Differentiate elements that impact message deliverability - Evaluate email design elements and techniques for effective campaigns |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Question 1
Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?
A. An automation that deletes old data extensions, emails, and reports
B. An automation that contains several recurring emails and decisioning points
C. An automation that Imports subscriber data regularly and updates key data extensions
Question 2
Northern Trail Outfitters (NTO) has a promotionalemail intended to be sent to only its high-value customers.
NTO wants to implement additional-guardrails to prevent sending the email to more subscribers than intended.
Which Activity should be configured in Automation Studio to help?
A. Wait
B. Send Email
C. Verification
Question 3
Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its 'Weekly Deal email.
Which feature provides notification badges to alert NTO of any performance issues?
A. Einstein Messaging Insight
B. Einstein Copy insights
C. Einstein Engagement Scoring
Question 4
A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer then receives a message from their manager that changes are needed and an email approval has been withdrawn.
What should happen with the scheduled send, if no other action is taken?
A. The send is canceled when the approval is withdrawn.
B. The originally approved version of the email will besent.
C. The Send is paused unit is approved again.
Question 5
Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of-office messages and unsubscribe messages to find customer responses to the email.
Which feature should help the team?
A. Publication Lists
B. Parameter Management
C. Reply Mail Management
Solutions:
| Question 1 Answer: C | Question 2 Answer: C | Question 3 Answer: A | Question 4 Answer: A | Question 5 Answer: C |
