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Salesforce EEB101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Subscriber and Data Management | 26% | - Segmentation and filtering - Importing and maintaining subscriber data - Subscriber key and sendable data - Lists and Data Extensions |
| Email Creation and Design | 26% | - Content Builder usage - Email templates and best practices - Personalization and dynamic content - Accessibility and rendering |
| Email Delivery and Testing | 15% | - Sender authentication and deliverability - Preview and test sends - A/B testing options - Send classifications and sender profiles |
| Marketing Cloud Overview | 18% | - Navigation and core platform concepts - Legal and compliance requirements - Email Studio and application roles |
| Tracking, Reporting and Automation | 15% | - Basic automation and triggered sends - Standard reports and analytics - Email performance metrics - Bounce and complaint management |
Salesforce Email Essentials (EEB101) Sample Questions:
1. Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails.
What are three benefits of using Journey Builder? Choose 3 answers
A) Goal setting to have the system listen to see if users met the goal.
B) A/B/N testing as part of the workflow to conduct timing and creative tests.
C) Extracting data from an Audience data extension for analysis.
D) Criteria setting to segment contacts based on behavior using SQL.
E) Updating or creating Salesforce CRM objects or records.
2. What does the validate tool check for? (Check all that apply)
A) The presence of an unsubscribe link
B) That each content area specified in the dynamic content rule exists
C) Correct syntax for attributes
D) Invalid email address
E) A physical mailing address
3. Which statement regarding editing an email template is true? (Choose 2) *****
A) Changes to a template cannot be made once it is saved in the application
B) Changes to a template are automatically inherited in emails built from that template
C) A template does not automatically affect emails created from that template
D) Updating an email to reflect changes made in its template can be done in the email properties
4. What is the timeline for which an unsubscribe request must be honored and processed as outlined by the CAN-SPAM Act?
A) 24 hours
B) 10 business days
C) 5 business days
D) 30 calendar days
5. Describe email design best practices. What are the 3 stages of interaction? (Choose 3)
A) Envelope
B) Subject line
C) Landing Page
D) Body
E) Footer
Solutions:
| Question # 1 Answer: A,B,E | Question # 2 Answer: A,B,C,E | Question # 3 Answer: C,D | Question # 4 Answer: B | Question # 5 Answer: A,C,D |
