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Adobe AD0-E608 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Data Analysis | 26% | - Choose correct components for analysis
|
| Reporting | 32% | - Determine appropriate visualizations or tables to address business questions
|
| Distribution | 12% | - Curate fields available in a particular report or dashboard
|
| Components | 30% | - Translate business questions into relevant components
|
Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
As a CJA Business Practitioner, you are verifying a report that provides the percentage of sessions per device using calculated metrics. This calculated metric needs to have only whole numbers.
However, it currently reflects decimal values with percent. What could be the probable reason for having decimal values?
Response:
- A. Calculated metric has 'Format' as Number and 'Decimal places' as 1.
- B. Calculated metric has 'Format' as Percent and 'Decimal places' as 2.
- C. Calculated metric has 'Format' as Percent and 'Decimal places' as 0.
- D. Calculated metric has 'Format' as Decimal and 'Decimal places' as 2.
Correct Answer: B 🗳️
Which key steps should be performed when translating business questions into data components in Adobe CJA?
(Select two.)
Response:
- A. Create Data Views Manually
- B. Identify Relevant Metrics
- C. Apply Pre-Built Visualizations
- D. Define Dimensions for Analysis
Correct Answer: B,D 🗳️
Which data component is essential for tracking multiple transactions per customer in Adobe CJA?
Response:
- A. Data View Metric
- B. Data Ingestion Rule
- C. Profile Attribute
- D. Event Dataset
Correct Answer: D 🗳️
Your marketing team needs weekly sales performance reports segmented by product categories. After configuring the report schedule, the team reports that the files they receive are unreadable. Upon investigation, you find that the export format was incorrectly set. What should you do next?
Response:
- A. Increase report delivery frequency to daily.
- B. Recreate the report with new data filters.
- C. Change the export format to a compatible file type like CSV or Excel.
- D. Enable calculated metrics in the report.
Correct Answer: C 🗳️
Which is the correct date range to show data from last Friday through this Saturday assuming Sunday is the first day of the week?
Response:
- A. Start: Start of current week minus 3 days
- B. Start: Start of current week minus 2 days
- C. Start: Start of current week minus 5 days
- D. Start: Start of current week minus 2 days
Correct Answer: B 🗳️
